Participating in the vape sale is able to cut the cost of consumption significantly. Industry data in 2024 shows the median retail price of e-cigarettes declined by 22% to 38% during the promotion season. Let’s take the well-known model Vaporesso XROS 3 as an example. The regular price was $29.9. It was reduced to $17.5 (reduced by 41%) for a short term on Black Friday. After the “Buy three get one free” promotion, a unit would cost as little as $13.1. Based on an estimated 4 units annually consumed by a consumer, vape sale can reduce an expenditure of $67.2 (as much as 35% of a year’s worth of expenditure on cigarettes). Besides, data on North American e-cigarette subscription business in 2023 also shows that contracted users’ average annual consumption ($220) during the promotion phase is 28% lower than the original purchase price, and they enjoy upgrade priority rights (e.g., 30 days earlier tasting the Quartz Coil atomization core).
vape sales typically accompany the bonus of technological evolution. In Q2 2024, SMOK launched Novo 6 as a promotion-period bundled-for-sale product. It came equipped with an enhanced Mesh Coil 0.6Ω atomizing core (12W-25W power range). The efficiency of nicotine conversion had been increased by 19% compared to its previous version, and the rate of e-liquid consumption had been reduced to 0.055mL/ sip from 0.07mL/ sip. Lab tests show that if one smokes 400 times a day, on average, and purchases it at $39.9 during the sale of vape (original price $59.9), the monthly cost of e-liquid can be reduced by $14.3 (23% decrease). Meanwhile, some brands offer free extended warranty during the promotion campaign (for example, the warranty period of GeekVape Aegis L200 is extended from 90 days to 180 days), reducing the risk of fault repair cost by 51%.
Supply chain resilience brings greater value to vape sale. In 2023, logistics costs decreased by 12% globally, which prompted cross-border e-commerce to launch “tax and shipping free” policies amid the promotion campaign. For instance, on the FastTech website, there is DDP shipping service for vape products for purchase. The shipping price of bulk orders above 500 pieces has been reduced from $0.8 per unit to $0.35 per unit and the customs clearance time standard deviation shortened to ±1.2 days (industry average ±4.5 days). Statista revealed that success in cross-border e-cigarette deliveries during the promotion phase of 2024 grew to 96.7%, 8 percentage points higher than regular orders. With a specific European distributor incorporating centralized purchasing through vape sale, inventory turnover days decreased from 45 days to 28 days, while the return on investment (ROI) was lifted to 19% per year.
Compliance upgrade is a latent benefit of vape sale. In 2024, random check by the FDA of PMTA-certified products revealed that 89% of e-cigarettes were compliant during promotion period (72% during non-promotion period), and nicotine concentration deviation was kept within ±3mg/mL (±7mg/mL for non-promotion products). As an example, Juul Labs introduced the PMTA-certified kit to sale on the occasion of Independence Day vape sale. The lead content value obtained was less than 0.002μg/g (the national standard was 0.01μg/g), and the complaint ratio after sales was as low as 0.3% (the industry average was 1.8%). In addition, during the promotion period, EU TPD-certified products typically offer free access to download test reports. Customers can monitor e-liquid ingredients (e.g., propylene glycol purity ≥99.97%) and reduce the likelihood of health risks by 42%.
There has to be long-term cost-effectiveness applying the vape selling cycle principle. According to the 2023 price index analysis of e-cigarettes, the rate of residual value for the devices after 6 months of usage, in Q1-Q2 promotional season, was 15% to 20% greater than purchased at original price. As an example, Voopoo Drag S2 was priced at $44.9 in vape sale (original price: $69.9). The median second-hand resale price was up to $32 after 6 months (residual value rate: 71%), and the residual value rate of the same model bought at the original price was merely 58%. If the user replaces the equipment every 8 months, the average yearly depreciation cost of participating in the promotion can be decreased by $26.4. Meanwhile, if bulk cigarettes cartrpers are purchased in advance at a discounted price for the promotion period (e.g., 24-pack special deals) the price for each piece can be reduced to $2.1 (market price $3.5). Calculated based on one-piece per day usage, it can save $2,555 for 5 years.